Activity: Cosmetic products Production and commercialization.

Size: Small Business

Job Type: High Performance Sales Program “Maximizing Value”.


Between 2009 and 2011, the company showed a drop in income, especially in the area of equipment, which had been their biggest source of sales. The organization challenged themselves to strongly increase sales in 2012 to regain its course of prosperity and raise their market positioning.


Since it began working with CAUAC the following results and benefits are evident:

  • Increased sales by 21%.
  • Focus on customers, which is reflected in an increase in average sales per customer of 36%.
  • The percentage of sellers that apply a standardized consultative selling methodology in the company is now 100%.
  • An increase in operating profit of 2000%.
  • An increase in profitability of 1635%.